The History of the Hermès Square
From the Parisian workshop to the international icon
Since 1937, the year the first carré was created, Hermès has transformed silk into a unique medium of artistic expression. Each model is the result of meticulous work, designed as a true textile print. "Le Matin Neuf" illustrates this tradition by combining ancient symbols and modern aesthetics, offering the scarf a cultural depth that goes beyond the simple function of an accessory.
Since the 1950s, the Hermès carré has become a universal emblem, adopted by both elegant Parisian women and major figures in fashion and cinema. Even today, it remains the object of constant enthusiasm, sought after by connoisseurs and luxury collectors around the world.
The artistic vision
A hymn to light and renewal
“The New Morning” unfolds like a solar fresco where mythology, nature, and poetry intertwine. The golden chariot drawn by spirited horses symbolizes creative energy and the promise of a new day. The deities and angels that populate the scene breathe a sense of eternity and harmony, while the vibrant flowers evoke abundance and vitality.
Each shade, each line bears witness to the creative genius of Hermès, where silk becomes canvas and light. More than just an accessory, this scarf embodies a philosophy: to celebrate beauty, magnify the moment, and reinvent each morning.